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Visit Rwanda becomes sponsor of
Atlético Madrid
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In late April 2025, Visit Rwanda announced a major new partnership with Atlético Madrid, extending the destination’s global sports marketing footprint through June 2028. The collaboration will see Visit Rwanda branding featured across the club’s training and warm-up kits, matchday assets, and digital channels – reaching millions of fans across the globe.
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Worth Knowing About
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Gorilla Trekking Demand Remains Strong in 2025
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Visitor interest in Rwanda’s gorilla trekking experiences continues to surge, with Volcanoes National Park seeing steady advance bookings through 2025. Advisors are encouraged to plan early for clients, especially for peak travel months (June-September). Rwanda’s seamless infrastructure, new lodge openings, and accessible permit system make it easier than ever to include this bucket-list adventure in East Africa itineraries.
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Enhanced Air Access to Rwanda Expands Travel Opportunities
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RwandAir has strengthened connectivity ahead of the busy 2025 travel season, including increased frequencies between Kigali and key European hubs such as London, Brussels, and Paris. The airline also continues to expand its regional reach across Africa and the Middle East, simplifying multi-country itineraries for travelers. For advisors, this means greater flexibility in itinerary design and smoother onward connections to Rwanda’s national parks.
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Learn More
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Product Highlights
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Kigali’s Flourishing Art&Coffee Scene
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Kigali is redefining itself as East Africa’s creative hub – from vibrant art collectives like Inema and Niyo to ethical coffee experiences at Question Coffee. Advisors can pair these stops to give travelers a taste of Rwanda’s modern energy before venturing to the country’s national parks.
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Akagera:
The Big 5 Safari Park
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Stretching across Rwanda’s eastern savannahs, Akagera National Park offers a vibrant contrast to the country’s mist-covered mountains and rainforests. Today, it’s home to thriving populations of lions, rhinos, elephants, leopards, and buffalo – making Rwanda one of the few destinations where travelers can spot the Big Five in a single trip. Guests can explore on guided game drives, take scenic boat safaris on Lake Ihema, or enjoy sundowners overlooking the park’s rolling hills and shimmering wetlands.
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Gorilla treks are an intrepid experience – but now more than ever, they cater to travelers of all abilities. Knowledgeable porters are on hand to support guests of varying mobility levels, whether offering a steady hand up a slippery slope or providing more hands-on assistance along the trail.
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For more information on booking travel with Visit Rwanda, click here.
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